3 Reasons Women Should Attend an Auto Show

Torque, wheelbase and RPM’s don’t mean a lot to me. But I know when I’m packing for a road trip, I need space for my suitcases. When I’m driving in three inches of snow, I want a vehicle that handles well. When I’m pulling onto the interstate from the entrance ramp, I want a car that has the get-up and go to merge with the 70 mph oncoming traffic. And most importantly, when I’m traveling with my most precious cargo, I need the assurance that the company that produced my vehicle is dedicated to safety and performance.

With so many options available on the market, how can I, and you find the best possible vehicle to fit those needs? The easy answer? With a bit of research. A great place to start and learn what’s new on the market, get answers to some of the questions, and find out how we look behind the wheel of our favorite models, is at an auto show.

Three Reasons Women should Attend an Auto Show

1. Attending an auto show makes for an entertaining and informative outing with the family.

Young children, tweens, teens, and adults appreciate a great looking car. You’ll find plenty of eye candy at an auto show and can oooh and aah over the Corvette Z06.

You’ll also learn about the innovative technology powering our vehicles, view the newest models to roll off the assembly line and learn about new and improved safety features.

2. As a woman, attending a car show to browse is less intimidating than visiting a car dealership.

My opinion of car dealerships isn’t overly positive. I get it; the salesman wants the commission of a sale. I don’t know anyone who likes to work for free. But sometimes I’m not ready to buy but want to move beyond the specs and photos of a website to sit behind the wheel of a vehicle I’m interested in, without pressure. That’s what I appreciate about car shows. I can look at as many cars, trucks and SUV’s as I want, ask a million questions and not feel pressured to sign on the dotted line.

3. Women are powerful.

Yes, you read that right. In my household, I don’t care what kind of vehicle my husband drives- the choice is his.  But when it comes to the family car, I have the ability to sway and influence the decision-making process. Though my husband and I mostly make the purchase decision together, final approval comes from me. I’m not alone. According to women-drivers.com, women account for 50% of auto purchases and influence up to 80% of all car sales. To me, that is powerful.

The Cleveland Auto Show kicked off today, March 6th and runs until Sunday March 15th and has a fun line-up planned. With Ride-n-Drives, a Classic Car Competition, and Vehicle Giveaway, this auto show is a great way to escape the winter blahs.   

Disclosure: I was invited to the Cleveland Auto Show as a guest of Chevrolet to see the unveiling of the special edition 2015 Chevy Colorado Z71 Trail Boss. All opinions in this article are my own.